What is SEO and why is it so important?

 My experience tells me that the traffic that comes to us from Google is high quality traffic. Why? The answer is relatively straightforward. When a person accesses Google and enters a search term, they are predisposed to find at least information about it and in the best case they are looking to buy.

Imagine that you have a website that sells sneakers. When a runner goes to Google to buy shoes, it is easy for them to type a search term such as: "buy running shoes" "best running shoes" "running shoe deals."

These search terms are the ones that have come to mind if I were a runner and wanted to change shoes.

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